Optimizing your website or sales page copy for engagement & conversions
Have you been trying to figure out how you can optimize your copy to better connect with your visitors? Maybe you’ve noticed visitors aren’t sticking around long enough on your website or sales page. Or maybe they are, but you want more of them to click the button call, buy, or subscribe button. In many […]
4 major mistakes you’re probably making with your DIY website or sales page copy (and how to fix them!)
I was on Instagram the other day when I saw a fellow copywriter post that every business needs a copywriter. And it is1000% the truth. Because either you function as your own copywriter, especially in the earlier stages of your business, or you hire someone who does it for a living. To grow and scale […]
Behind the scenes of Copy in a Day
Remember when you first learned how much went into creating a website or sales page? That’s when you realized how important it is to find the right words to communicate your offer value and attract clients ready to buy. Creating copy (aka words that sell) for online offers takes a lot of time and energy […]
3 tips for creating copy (aka words that sell) to attract your perfect-fit clients
Last post we talked about the issues with attracting the wrong type of clients because of unclear or ineffective brand messaging. Not only does it make for a frustrating client experience, but working with people who aren’t aligned to you and your business can lead to burnout and overwhelm. Instead, you can create a sustainable […]
Transform your messaging to attract more of your favorite type of clients
I often see entrepreneurs frustrated with the type of clients they end up working with in their businesses. And it’s usually because they’re constantly attracting people they don’t connect with, or who don’t value their time and expertise. Here’s how you can tell if you’re attracting the wrong type of people to your business: Being […]