Remember when you first learned how much went into creating a website or sales page? That’s when you realized how important it is to find the right words to communicate your offer value and attract clients ready to buy.
Creating copy (aka words that sell) for online offers takes a lot of time and energy for solopreneurs and small businesses, especially those who are booked and busy serving their favorite type of clients. But you need the right words to help you sell your offers, and you know it’s important to prioritize the creating copy for your offers to help you grow and scale your business.
Businesses need good copy — the kind that gets people excited to open their wallets to buy. You need support from someone who understands the strategy and persuasive skill behind effective copy, and who can write in a way that sounds just like you.
That’s where my Copy in a Day exclusive booking experience comes in.
And as an AWAI-certified copywriter, I’ve spent years learning and implementing effective copy techniques proven to convert. With Copy in a Day, I work with busy service providers and small businesses to help them quickly wrap up one-page website or sales page copywriting projects for their new or existing offers. We collaborate in an asynchronous, effective process so I can quickly create copy that communicates your offer value to attract and convert their favorite type of clients.
Here’s a sneak peek into the process I use to consistently create effective copy for my clients.
4 Critical Phases for Copy that Converts
1. Explore. For the first part of the process, I provide clients my signature Copy Clarity form to help gather the most important information and insights needed for creating effective copy.
This helps me understand my client, the brand and offer they’ve created, and the transformation that offer allows their target audience to achieve. I use this to help guide my research deeper into the target audience — their challenges, goals, and struggles.
This phase is key to creating copy that will resonate with the target audience and get them excited to invest in your offers.
2. Envision. Next, I outline the copy strategy and create key talking points to support marketing the offer.
The key talking points, together with the copy strategy, is a sort of guiding light for the project, helping to clarify and solidify the client’s vision for the project and ensuring that copy will be created in alignment with their goals.
They also help create a clear, targeted message you can consistently apply throughout your marketing strategy.
And once you determine that they both work and align with your vision, we move to the Envision phase.
3. Execute. At this step, I create the first draft and run it through internal copy reviews to ensure I’ve created the most effective copy possible before sharing it with you.
One of the most useful part of this process is helping you understand how to provide the most helpful feedback. This means the revision process (if necessary) is a quick, enjoyable part of the day, instead of a nightmare never-ending, back-and-forth process.
And because I’ve built in checkpoints along the way (at Phases 1 and 2 above), the copy is created completely in alignment with your expectations. No suprises seeing copy that totally wouldn’t resonate with you or your target audience.
4. Empower. Here, I hand off the final approved deliverable, as well as your copy strategy document key messaging points you can refer back to in the future.
At the end of our project, you leave with a final deliverable designed to attract and convert your ideal clients and information supporting your marketing strategy for your offer(s).
Want to know what it’s like working with me?
Here’s what some business owners have had to say about working with me for their messaging and/or copy needs:
“Valicia worked with me to create a clear brand message for my business that will help me speak to my audience more clearly, meeting them where they’re at and helping them to see where I want to take them!” —Noortje, Visibility Strategist
“Valicia helped me consolidate my messaging in a single place, and we collaborated in a process that included reviews and revisions to create my final copy. Now, I have messaging and copy that reflect the value I offer, to attract my ideal clients, and is strategic!” —Judy, WordPress Web Designer
“Our client was up against a tight deadline and needed quality work quickly for their launch. After seeing Valicia’s work, I immediately reached out. I’m excited and proud to have met the deadline with copy that will help my client move forward with their goals.” —Tamay, Marketing Strategist
Recap
Copy in a Day is an exclusive booking experience for busy owners of service-based businesses who need support quickly get their one-page website and sales page projects from “To Do” to “🎉Done!”. I use a four-part VIP framework that combines your vision with customer insights uncovered from my research to create strategic copy that attracts and converts clients.
You know that how much you can grow your business shouldn’t depend on how much available time *you* have in your day. It’s time to get help moving the needle in your business by quickly and effectively launching new or existing offers with copy designed to convert more of your favorite type of clients. Book a call with me to learn how I can support you with your next copywriting project so you can continue growing or scaling a profitable and sustainable business.
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